If you were targeting the keyword “online learning” for SEO purposes, then you would look at the trending data and consider focusing on content for this trend. But with Google Trends, you are viewing the relative popularity of a search term (as shown above, “online learning” has been more popular recently). When you perform keyword research with tools like Keyword Planner, you receive absolute search volume data (for example, let’s say “online learning” has 10K searches every month). In terms of Search Engine Optimization, this can help you: With the data available in Google Trends, you can easily extract insights about where, when, how, and for how long people are searching for terms related to your product, service, or business. Whether you’re working in SEO, PPC, social media or other channels, you can certainly leverage Google Trends data for your business goals. Now that you understand how Google Trends works, you may be able to see how it can be applied to marketing strategies. schools moved to virtual learning during that time, it makes sense there would be a surge in inquiries and less as it moved toward summertime. You can see at the end of February 2020, there was a spike in searches for online learning, and it has gradually decreased over the following few months. It shows how searches trend over time, so you can analyze changes in search behaviors across specific time frames, platforms, and regions.įor example, here is the data for the term “ online learning” in the U.S. Google Trends is an online tool offering a visual comparison of relative traffic levels for specific search queries. Let’s have a look at how you can use Google Trends for marketing your products or services-more effectively and efficiently. It’s called Google Trends, and it can help you supercharge your marketing efforts. You’re in luck because there is a handy tool to help you discover these answers. You can find topics below your search term.įor example, if you search London, and choose the corresponding topic, your search includes results for topics like "Capital of the UK" and "Londres," which is "London" in Spanish.Do you wish you could understand how people are searching for products or services in your industry? Are you wondering when or where they are most interested in searching for them? Topics are a group of terms that share the same concept in any language. If you search "banana sandwich", you don't get results for "banana," "sandwich banana," and "banana and peanut butter sandwich.".If you search "banana sandwich", you get results like "banana sandwich," and "delicious banana sandwich.".You don't get results for individual words within the term. If you search a term in quotes: You get results that include the exact term.If you search banana sandwich, you get results like "banana sandwich," "banana sandwich recipe," and "peanut butter sandwich with banana.".If you search multiple terms: You get results that include each word, in any order.If you search banana, you get results like "banana" and "banana sandwich.".If you search for a term: You get results that include that word.Important: When you enter a search term, you get matches for the terms in your chosen language. You can define your search words as terms or topics depending on your search needs.
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